Strategic Business Planning

Strategic Business Planning at the Branch Level, in Joint Ventures, with Local Trade Partners

Typically, customer contacts, sales focuses, industries, or positioning in the value chain develop randomly or are influenced by the preferences and background of employees. This can lead to differing results in various sales regions, even if the market potential is the same.

Therefore, revenues and profit margins can be more effectively increased with strategic business planning, given the market potential, than through random customer engagement.

Strategic planning begins with a detailed analysis of the current state. The customer base, structured by geographic or industry-specific characteristics, forms the basis for estimating market shares.

In a potentially multi-day workshop with the sales organization, above-average successes and deficiencies are systematically discussed, and action plans are derived. These plans are then reviewed in regular intervals to ensure their implementation.