BBC-consult

BBC-Consult: 30 Years of Experience in Asia and MENA – Business Development Strategy & Success for Small and Medium-Sized Enterprises

The Asian market and the MENA region are the most attractive sales markets for companies in the machinery, plant engineering and water treatment sectors. China is not the only promising market for expansion: UAE, Korea, Southeast Asia and India also offer excellent opportunities. German products have always enjoyed a good reputation, and this is still the case today. To be successful in these markets, you need to do more than just conduct thorough market research. You also need to identify which products, configurations and features are suitable for each country. Random selection is ineffective and does not cover the specific characteristics of the market. Logistical and service challenges are complex and can quickly become a cost factor.

BBC-Consult supports companies in successfully expanding into the APAC region by providing answers to essential questions such as: What are the differences between the markets? How do the APAC states differ in terms of product requirements? Our Business Development Workshops help develop strategies for a successful market entry. This includes:

• How large is the respective market, and what are the future outlook and forecasts – both globally and in specific segments?
• Identifying the product portfolio that aligns with the market’s needs and preferences to achieve a successful market entry.
• What is the importance of local service and proximity to the customer in the context of business operations?
• Development of a detailed business plan for market entry.

The decision of whether to start with a local distributor or a joint venture, or to launch with your own company and include local production in the APAC and UAE-region, depends on a number of factors. It is not only about protecting IP, but also about the specific competitive pressure and very different cost structures. At BBC-Consult, we provide strategic business planning services tailored to your specific needs, whether you are looking to establish a subsidiary, engage in a joint venture, or collaborate with a local trading partner.

In addition, we offer specialized services in the areas of:

• We offer expertise in the field of machinery and plants for water treatment, serving both industrial water treatment, public water treatment and private sectors,
• Sustainable solutions for the textile industry in jeans finishing through the use of ozone
• Trends and innovations in water treatment, especially in the areas of Food & Beverage, swimming pool water treatment, and the textile industry,
• Know-how in liquid dosing and pump design, material selection, and chemical resistance, automation,
• Measurement and control technology as well as alternative disinfection methods, like ozone, chlorine dioxide, UV, chlorine electrolysis,

While China has long been at the forefront, other markets now offer promising alternatives for companies looking to expand their operations in Asia, too.

Success in Asia & MENA begins with the right strategy. Contact us to discuss your expansion opportunities and benefit from our 30 years of expertise.

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